This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.

• DirectorOliver Garver
• Release29 May 1940
• GenreDocumentary
• Duration0h 11m
• Budget?
• Revenue?
• Rate
  

  5.5
  2 reviews
• Productions

  Metro-Goldwyn-Mayer