play trailer
Pink Ribbons, Inc.
star
6.5
10 reviews
Documentary
1h 37m
2011

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are...

OVERVIEW
PHOTOS
VIDEOS
Pink Ribbons, Inc.
Storyline

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

  • DirectorLéa Pool
  • Release11 September 2011
  • GenreDocumentary
  • Duration1h 37m
  • Budget$900,000
  • Revenue$25,000
  • Rate
    star
    6.5
    10 reviews
  • Productions

    ONF | NFB

Cast

Similar Movies